Authors: Daniel Christian Henrique, Gustavo de Oliveira Tincani and Bruno Luiz da Paciência. In this research, three mutually exclusive analyzes of a Pratos Feitos restaurant (PFs) were developed, applying the valuation methodology of Copeland, Coller and Murrin (2002): (1) day and night restaurant with delivery via application orders, (2) daytime restaurant with night bar and (3) daytime restaurant with night pizzeria. The first alternative showed greater profit probabilities in the probable and optimistic estimates ....